All Hands Volunteers
CLIENT
All Hands VolunteersPROJECT
Marketing CollateralDETAILS
In 2011 I spent some time in Birmingham, AL with All Hands Volunteers, a disaster response organization. Some years later, as I continued to be inspired by their mission and the amazing volunteers that make that mission possible, I volunteered my services to create marketing materials to help bring awareness to the organization.
Poster
Magazine Advertisement
Recreating the Speakeasy
PROJECT
Recreating the Speakeasy
Senior Show
DETAILS
The final senior project for the Communication Design degree at State University of New York at Buffalo was to hold your own art show. You needed to promote, create original artwork within a theme, and set up your show according to art exhibition best practices. Artist statement below.
Promotional Material
Bottle Labels
Illustrated Poster
Gallery Photos
Artist Statement
speak•eas•y [speek-ee-zee] noun, plural speak•eas•ies – a saloon or nightclub selling alcoholic beverages illegally, especially during Prohibition
There was a time when alcohol was a luxury, not just a common, everyday commodity. At the same time, design was everyone’s last concern. This was the Prohibition Era, when they banned alcohol in the United States. Speakeasies were established and quickly became a social necessity to the American culture. Once alcohol was banned, people craved it even more.
Gangsters became a major resource in everyday life because they were often the main operators of speakeasies. The raw flavor of liquor became embraced, since low quality bootleg liquor was the only alcohol accessible.
I imagine secret, rustic, dark places where people gathered for drinking and socializing, getting their hands on illegal alcohol. However, in today’s design savvy society, the same concept can be improved through graphic design, thus enhancing the look, atmosphere and overall vibe of the space.
For this exhibition I have updated the design of liquor bottle labels and posters
echoing the types of items you would find in a 1920’s Speakeasy. I’ve referenced various design styles, while keeping my own style evident (a “less is more” approach), giving each piece depth and interest. My emphasis
is on minimal informational content, because all that really matters is what’s in the bottle. Through my designs I have distinguished the various types of liquor from each other, which was overlooked during Prohibition.
My poster designs could have easily been seen on the tables or hanging up in a Speakeasy during Prohibition.
Daedalus
CLIENT
DaedalusPROJECT
Brand PitchDETAILS
Daedalus is a start-up luxury mechanical watch company located in Buffalo, New York. Included are various brand elements that were delivered as part of the brand pitch.
By marrying visionary concepts with old classic influences, Daedalus delivers a new and innovative flare to the mechanical watch industry. Through inspiration from Greek mythology and our technical design we are able to produce a unique and imminent product. Impassioned work allows us to offer class and quality, providing our customers with an entirely new mechanical experience.
when sophistication meets luxury
Stationary
Magazine Advertisement
Poster
Duratran
Design Philosophy
By marrying visionary concepts with old classic influences, Daedalus delivers a new innovative flare to the luxury watch industry. Through inspiration from Greek mythology, the technical design offers a unique and imminent approach to our product. Impassioned work allows us to offer class and quality, providing our customers with a whole new mechanical experience.
Creative Brief
Project Summary
Daedalus is a start-up luxury watch company created by three entrepreneurs. It is a new company in the business that has just designed its first watch. The company is starting to make a name for itself and get on the market to begin selling once production is complete. Daedalus needs help promoting and making a distinct look and impact for the company. The immediate goal is to create a complete branding identity and guide for Daedalus.
Target Audience
Daedalus’ target consumers are affluent men, generally in the age range of 30-50 who want to collect luxury mechanical watches. They are targeting the guy who likes the established brands and their quality, but are tiring of the same old staid designs and are looking for that lasting new piece. By offering a quality product at a mid-range price point this is a more affordable product, attracting a wider consumer base. Perception/Tone/Guidelines Innovative, technical, new, lasting, classy and quality. The brand will present each of these qualities through its clean design. Information will be able to be will understood and interpreted. Message to consumer regarding the brand will be clear.
Communication Strategy
The branding of Daedalus will provide a clear look, feel, and message for the company. There will be many aspects to portray and display this brand and its final look. The message. The brand elements will help communicate the brand to potential consumers, and will help inform outsiders of the company.
Competitive Positioning
Daedalus is at a price point that is less common than your typical mechanical watch companies. There is less volume of competition, but the competition is always high for a start-up company. With a quality product at an affordable price the marketing strategy will need to be strong to out-stand its competitors. The price and quality alone separate Daedalus from its competitors, but a good brand will take the company to the next level.
Single-Minded Message
Classy and lasting design for a quality product.
Presentations
COMPANY
Rocketer
PROJECT
Slide Decks – PowerPoint
DETAILS
PowerPoint templates designed for ease of use across Rocketer’s operations, sales, financial, and executive teams.
The Dynabrade Chase
COMPANY
DynabradePROJECT
Branded Event CollateralDETAILS
Dynabrade hosts their annual Global Sales Meeting at their headquarters in Buffalo, NY. One of the days was an ‘Amazing Race’ team building activity that would showcase the City of Buffalo and surrounding area. I was tasked with branding the event and producing all visual elements.
Rule Book
Clue Cards
Score Board Poster
Print Documents
COMPANIES
Rocketer, Dynabrade
PROJECT
Print Documents
DETAILS
Print documents designed for external distribution.
Promotional Flyers
Company Summary
Investment Summary Booklet
Guarantyed
COMPANY
Guarantyed/Rocketer
PARTNER
Gerber Life Insurance
PROJECT
Brand Logo, Mobile Landing Page Form, Facebook Ads
DETAILS
Rocketer partnered with Gerber Life Insurance to offer their own Life Insurance product.
Rocketer provided the brand name and needed supporting product elements: basic logo, mobile landing page form, and Facebook ads.
Mobile Landing Page - Form
Facebook Ads
Facebook Ads – Regional
CLIENTS
Americo, Bankers Life, belairdirect, Colonial Penn, Country Financial, MiWay, SBLI, etc.
PROJECT
Facebook Ads
Direct Response – Regional
DETAILS
Facebook Direct Response video and static ads designed by utilizing the clients brand guidelines, Facebook creative best practices, industry knowledge, and KPI learnings for various insurance clients.
Rocketer is a Premiem Facebook Marketing partner for Financial Services clients.
